![]() ![]() Your data stories can help other people to understand a problem, risk, or opportunity in a meaningful way that compels them to act on it. When you effectively combine the right insights with the right narratives and visuals, you communicate data in a manner that can inspire change. Through the effective use of data visualizations, diagrams, and images, you can enlighten your audience’s minds to new perspectives.Ī data story doesn’t just happen on its own-it must be curated and prepared by someone for the benefit of other people. When the data is complex, visualizing it in data charts helps the audience to see things-anomalies, patterns, and trends-they might not otherwise see. Visuals are the scenes of your data story. The narrative structure is what helps you decide what information to share and in what order. In most cases, you’re going to need to string together multiple data points or charts to tell your story. It’s not merely about the words or context that are used to explain the data, but how you organize the information into a meaningful and engaging storyline. Narrative is the structure of your data story. When you analyze data and uncover a key insight, a data story helps you explain the meaning and significance of the insight to other people. If you’re simply adding a few facts or figures to an existing narrative, it’s just a story-not a data story. When I first started presenting on data storytelling nearly a decade ago and started laying the foundation for my book, Effective Data Storytelling, I developed the following diagram that highlights its three core elements: data, narrative, and visuals.ĭata is the foundation of every data story. In a simple definition, data storytelling is an effective way of communicating insights by combining narrative with visuals. This article aims to clarify what data storytelling is, so more people can focus on taking full advantage of it in their organizations. With the term being used so many different ways, it can be difficult to know exactly what data storytelling is-and what it is not. You’ve probably seen a variety of data communications-from infographics to dashboards-being called “data stories.” Different vendors such as Tableau and Power BI have even touted it as a key feature or capability of their data visualization platforms. Recently, it has been highlighted as a must-have data skill. It has long been associated with the disciplines of data visualization and data journalism. Over the past five years, data storytelling has received increasing attention from leaders, data experts, and business professionals.
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